Fractional CFO · Melbourne · Australia-wide
I'm Frank. I provide direct, hands-on CFO leadership to stop you making big decisions with incomplete financial information. I work inside your business — giving you the clarity to move faster, spend smarter, and grow with confidence.
Wherever your business is right now — that's a fine place to start.
30+
Years as CFO
$0m–$30m
Businesses turning over
FCPA
Fellow CPA Australia
Sales are up, yet the bank balance tells a different story. Cash flow gaps are quietly widening.
The tools meant to save time have multiplied the admin. Data lives in too many places.
Reporting feels inconsistent. You're not sure which figures to trust or act on.
The team is stretched. Important financial tasks get delayed, deprioritised, or missed.
Reporting is backward-looking. You need forward-looking insight to make confident decisions.
Gut feel has carried you this far, but the business is now too complex to fly without instruments.
Founders and owners who are growing fast but don't yet have the financial infrastructure to match
Businesses between $0m and $30m in revenue — too complex for a part-time bookkeeper, not yet ready for a full-time CFO
Teams at any stage of the journey — start-up, scale-up, or established and restructuring
"Whether you're 6 months in or 6 years in — if the numbers are getting complex, this is where to start."
Executive or operational CFO coverage — exactly where you need it, without the full-time cost.
The right systems for your stage of growth — implemented properly and embedded in your operations.
Every finance function you need. One stop, zero limits — from transactional to strategic.
Helping US companies with oversight, finance function, and navigating Australian obligations — so you can focus on building the business.
Governance, performance oversight, and strategic board support for sustainable growth.
Strategic finance leadership for scaling businesses, founders, and investors. PE & investor readiness.
Committed to guiding clients across all sectors, with particular depth in the industries below.
CFO Direct transformed our financial strategy, providing invaluable insights and exceptional support for our business growth.
The fractional CFO services from CFO Direct have been instrumental in optimising our business model and strategy.
My business was at a crossroads and our systems were failing. Frank hit the ground running. A one-man machine.
A completely free, confidential 30-minute strategy session. No preparation needed.