About me
Hi! I'm Frank.
I founded CFO Direct after wanting more than just working exclusively for one business.


For over 22 years, I’ve partnered with businesses of all sizes—from local startups to global enterprises—streamlining operations, strengthening financial performance, and driving sustainable growth. My career spans industries and continents, with leadership roles across financial control, commercial management, ERP transformation, and operational turnaround.
Why I Started CFO Direct
I founded CFO Direct with one clear mission: to give businesses access to hands-on, experienced financial leadership—without the corporate fluff. My passion lies in helping businesses not just survive, but thrive. I bring the full weight of my experience to every client engagement, offering practical, commercial solutions that deliver results.
Why Work With Me?
I’m not your average finance professional. I dive into the details, challenge the status quo, and work alongside your team to deliver meaningful change.
Before founding CFO Direct, I held senior leadership roles where I:
Built financial frameworks for global and multi-entity operations
Delivered ERP implementations and costing systems
Restructured businesses for sale, scale, or performance improvement
Negotiated high-stakes commercial contracts across industries
Led cross-functional teams spanning Finance, IT, HR, Procurement, and Legal
Now, I bring that experience to support businesses like yours—ready to grow, evolve, or tackle tough challenges with confidence.
Visit the Services page to explore the full range of support I offer.
What Sets CFO Direct Apart?
No Corporate Fluff
I work in your business, not just on it—becoming a trusted extension of your team.Flexible Support
From short-term interventions to ongoing partnerships, I tailor my approach to your needs.Beyond the Numbers
I focus on people, processes, and systems—not just spreadsheets—because true business health goes deeper than the P&L.
FAQ
01 What size businesses do you work with?
We typically work for businesses with a turnover of $5m to $150m.
We find SMBs in this range are (or were) mostly family run businesses. These businesses have the potential to scale up at a rapid pace, or have reached a point where they need to gird themselves against foreseeable events. Either way, they need help.
These businesses inherently have a flat organisational structure allowing us to immediately and effectively work within the entire organisation. Being able to work within a company is a satisfying experience. It means we are a member of your team.
02 What industries do you specialise in?
Whilst we are committed to guiding all our clients – whatever industry sector they operate in – we have a particular focus on the industries below:
Manufacturing
Road Transport
FMCG
Infrastructure
Engineering
Construction
Events
Services
Aerospace
The rapid pace these industry sectors operate means that finding the right professionals can be a challenge. This is where we come in. Our concentration in these areas means we have both the capability and capacity to play a pivotal role within the operational success of you business.
03 What types of management reporting do you put in place for your clients?
We tailor management reporting to meet each client’s specific needs, focusing on providing clear, actionable insights that drive informed decision-making. Typical reports include:
Financial Performance Dashboards: Monthly or quarterly overviews of key metrics like revenue, gross margin, EBITDA, and cash flow.
Budget vs. Actual Analysis: Comparing planned financials against real performance to identify variances and guide course correction.
KPI Reporting: Custom key performance indicators aligned with business objectives, such as customer acquisition costs, churn rates, or project profitability.
Cash Flow Forecasts: Short- and long-term projections to support liquidity planning and strategic investment decisions.
Scenario & Sensitivity Analysis: “What-if” models to help leadership understand the financial impact of different business decisions.
Departmental or Segment Reporting: Breakdowns by business unit, product line, or geography to highlight performance across the organization.
And many others
All reports are designed to be digestible, visual, and aligned with the strategic goals of your business—delivered regularly and discussed in detail to support proactive management.
04 What types of systems have you implemented?
The systems we implement depend entirely on the needs, size, and complexity of the business. We’ve worked across a broad spectrum—from lightweight accounting platforms like Xero, through to full-scale ERP systems such as JD Edwards, MFG/PRO, and other enterprise-grade solutions.
Our role varies based on the project: we can provide oversight and guidance to internal teams, or take the lead as full project managers—working with vendors, ensuring timely implementation, and making sure the system aligns with your operational and strategic objectives.
Ultimately, our focus is on ensuring any system implemented becomes a powerful enabler of efficiency, visibility, and better decision-making.
05 What is a business process improvement exercise?
BPI is focused on fine-tuning the operations that keep your business running smoothly. By breaking down your organisational resources and processes, you can uncover ways to improve efficiency and free employees to focus on other matters.
This is achieved by mapping each process, analysing each process, redesigning the process, implement the change, and followed by a review process.
This is a must in any business that is introducing change or undergoing rapid growth, or simply wanting to manage costs.
We bring the years, experience, and stamina to guide you through new and often disruptive opportunities.
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